My strength lies in cross-disciplinary thinking — connecting user behavior, business strategy and product design, while leveraging diverse research methodologies and AI-powered workflows to quickly understand complex products and turn insights into actionable decisions.
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Web3 & Financial Product ResearchI research trading, staking, yield products, mining and crypto ecosystems, focusing on financial decisions, risk perception, trust and complex user journeys.
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Behavioral Research & DesignI explore motivations, mental models, cognitive biases, gamification and incentive mechanics to understand decision-making and engagement.
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AI-powered Research, Agents & Trend IntelligenceI build AI-assisted workflows and use AI agents for competitive intelligence, digital ethnography, social listening, discourse analysis, trend scouting and research automation across digital platforms.
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Quantitative Research & CROI analyze funnels, cohorts, segmentation and behavioral metrics to identify conversion barriers, monetization opportunities and growth potential.
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Qualitative & Mixed-Methods ResearchI conduct interviews, usability testing, concept testing and surveys, combining qualitative and quantitative evidence to explain user needs and behavior.
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Product Experimentation & ResearchOpsI develop and prioritize hypotheses, support A/B testing, map journeys using JTBD, CJM and service blueprints, and build repeatable research workflows.
2026 · Ruby Labs · Senior UX & CRO Researcher · Subscription B2C & Digital Products
Product research, behavioral analytics and CRO experimentation across subscription-based digital products, with a focus on paywalls, purchase decisions and conversion optimization.
2025–2026 · EMCD · Senior UX / CX Researcher · FinTech, Crypto & Web3
Product discovery and behavioral research across crypto trading, exchanges, mining, wallets and yield-related services, focusing on financial decision-making, risk perception, trust and complex user journeys.
2019–2025 · Independent UX Researcher & Service Design Consultant · Digital Products & EdTech
UX/CX research, product discovery, audience research and experience design for digital platforms, educational services and organizations.
Clients & projects: SBER, HSE University, Rocket Tech School, Shaninka.
2018–2019 · Rusnano · Market Research · Nanotechnology & Venture Investment
Market and industry research, science communication and educational content related to emerging technologies, innovation and venture investment ecosystems.
2010–2018 · Project Manager & Experience Designer · Nonprofit, Cultural & Educational Organizations
Project development, educational programs, audience engagement and experience design across cultural institutions, foundations and urban development initiatives.
Web3 & Crypto
- Staking, Yield & Holding Products
Research into yield perception, liquidity, lock-up concerns, risk, trust and product comprehension.
- Trading & Exchange
Trading strategies, user risk profiles, activation, Simple / Pro interfaces and decision-making in complex financial scenarios.
- Crypto Ecosystems, Mining & Rewards
Cross-product journeys across mining, wallets and exchanges, focusing on user motivation, rewards, referrals and gamification.
- Financial Behavior & Decision-Making
Financial value perception, risk, trust, mental models and decision-making patterns.
- Subscription, Monetization & Growth
Paywalls, pricing, conversion funnels, CRO, retention and product adoption.
- Behavioral Design & Product Discovery
User motivations, cognitive biases, gamification, JTBD, segmentation and engagement patterns.
2026 · Udemy · BPMN for Business Analysts
2025 · Interaction Design Foundation · UX Strategy
2024 · Universal University · Learning Experience Design
2022 · Interaction Design Foundation · UX Research
2016 · The University of Manchester · Cultural Management, Museum and Gallery Management
2015 · Moscow School of Social and Economic Sciences · Sociocultural Project Design
2010 · Siberian Federal University · Marketing
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Challenge: Evaluate product discoverability, navigation clarity and comprehension of yield conditions following changes to CoinHold's product structure.
Approach: 10 moderated usability tests covering product discovery, yield information, liquidity restrictions and key actions. Analyzed task completion, navigation errors and users' understanding of financial terms and risks.
Outcome: Identified usability barriers and developed recommendations for clearer information architecture, navigation, product terminology and communication of financial conditions. -
Challenge: Understand how trading experience, financial goals and risk perception shape user needs across Simple and Pro trading interfaces.
Approach: 24 user interviews across 3 segments (8 per segment), complemented by trading flow analysis, cognitive load assessment and competitive benchmarking of 6–8 platforms. Explored trading motivations, confidence, decision-making and barriers to first trade.
Outcome: Developed a user progression model and design principles for Simple and Pro experiences, informing onboarding, trading activation, risk communication and access to advanced functionality. -
Challenge: Assess whether users understand reward mechanics, referral conditions and can complete key tasks without assistance.
Approach: 10 moderated usability tests using real account scenarios. Evaluated reward discoverability, referral flows, task completion, navigation errors and comprehension of incentive mechanics.
Outcome: Validated key user flows and recommended improvements to reward visibility, referral attribution, terminology and navigation before development. -
Challenge: Identify behavioral and UX barriers preventing users from completing purchases and uncover opportunities to improve paywall conversion.
Approach: Combined funnel and behavioral analysis, user segmentation, UX audits, competitive benchmarking and previous A/B test results. Developed and prioritized hypotheses around value communication, purchase motivation, cognitive friction and checkout decisions.
Outcome: Translated research insights into targeted CRO experiments, delivering conversion improvements of +5.9%, +7.4% and +14.1% across selected tests.
Analytics: Google Analytics, Amplitude, Power BI
Research & Design: Figma, FigJam, Miro, Notion
Project Management: Jira, Confluence, Trello
AI & Research Automation: ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Notion AI, Otio
